Our Mission

Whiteboard Worthy’s mission is that of a simple one. We believe in establishing ourselves, through our one-off pieces, as a premium clothing brand in the retail space. As we establish ourselves as a linchpin in the clothing industry, our collections serve as our reminder to be intentional, be curious, and most of all, be present. Our unique one-of-a-kind designs have been specifically designed by the industries top talent to appeal to almost any buyers’ senses. 
Moreover, our driving force is our need to make a positive impact in the Mental Health Community, today and for many years to come. Through our self-care initiatives such as Coffee on Us, we will take the necessary steps to connect with our community. Although a small gesture, a coffee in hand by your favorite brand might be all you need to be reminded of your worth. 
19.00% of adults are experiencing a mental illness. Equivalent to over 47 million Americans.(Source: Mental Health America)

Our One Family Team is dedicated to opening the conversation around mental health and self-care, something that you will see in our interactions with our customers and team. The truth is, we all struggle in some way or another, we just don’t ever want anyone to feel like their alone. Through Whiteboard Worthy, our One Family Team, and the love and support of our One Family Customers, we will build a culture on empowering, encouraging, and enlightening the minds of others. 

Founder and CEO, 
Anthony Cassese

Our team

Anthony Cassese
Founder and CEO

While Anthony can often be found journaling, on the phone with friends or family, he is constantly working to make the world a better place through WW.. He is resilient in his message to give everyone a "voice." You can find him riding his bike close to home or traveling the world in his down time, and usually running on only a couple hours of sleep. His lack of sleep (in his words) is directly impacted by his "obsession with living."

Nina June Ripich
Artistic Director

Nina Ripich is an artist, writer, clothing designer, and photographer hailing from Los Angeles. As you’re reading this, she’s probably dreaming about painting in the mountains or nighttime scuba diving... or creating on Photoshop while watching Kubrick films. Her favorite trip thus far has been backpacking with her brother through Japan.

Carter McKinney 
Photographer/Videographer 

Carter was born in Pittsburgh, PA and was raised in Bethlehem, PA. Carter grew up with the entrepreneurial mindset, demonstrating interest in business from a young age. He started by cleaning and reselling shoes for money, building and selling computers, to now taking photos and marketing for businesses online. Carter is less worried about the luxuries of life, he is more about earning time and financial freedom. Catch Carter at your local concert, farmers market, or spending time with friends!

Samuel James
Photographer/Videographer

Samuel James is an Editor, Photographer, and Film Maker from Ocean County New Jersey. He enjoys writing music and watching movies in his spare time, along with hanging out with his bengal cat, Stella, and his tuxedo cat, Bean. He also has a love for snowboarding, posting vlogs and product reviews on his Youtube channel.
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