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Our Mission

To establish a culture and create clothes that tell a story to our customers and Team (One Family) that profoundly embraces vulnerability and every aspect of the pursuit of life. 
To establish a culture around One Family and the values that make up One Family. 

Establishing ourselves as the only go to Self-Care Clothing Brand. Creating a culture that is kind and compassionate, clothes that are attractive and speak to us, while empowering our One Family customer and team, to constantly take control of life and enjoy the pursuit of life, the journey. Our clothes quickly remind us of the only thing that is important in this world, who we truly are at the core. 

Our mission is to establish ourselves as a premium clothing retailer for the world, and every beautiful soul in it. Our vision is hyper focused on the most crucial part of our business, One Family. One Family stands for our Team, our all-encompassing values, and most importantly, our customers. 
To establish ourselves as the go to clothing brand for all your self-care needs. 
To create apparel that represents our truest identity, accurately and compassionately. 
To create apparel that is represented directly by our uncompromising principals to ourselves, and our customers. 
To connect our customers with clothing that connects them with their true identities. To show love, is to receive love. 
To create a clothing line that embodies discovering the most vulnerable parts of our lives, our truest identity. 
Establishing ourselves as the only retailer clothing brand that embraces discovering the most vulnerable aspects of our existence, in turn create powerful clothing that can be worn for any occasion.  

Our team members

Anthony Vincent Cassese
CEO and Founder

While Anthony can often be found journaling, on the phone with friends or family, he is constantly working to make the world a better place through WW.. He is resilient in his message to give everyone a "voice." You can find him riding his bike close to home or traveling the world in his down time, and usually running on only a couple hours of sleep. His lack of sleep (in his words) is directly impacted by his "obsession with living."

Nina June Ripich
Artistic Director

Nina Ripich is an artist, writer, clothing designer, and photographer hailing from Los Angeles. As you’re reading this, she’s probably dreaming about painting in the mountains or nighttime scuba diving... or creating on Photoshop while watching Kubrick films. Her favorite trip thus far has been backpacking with her brother through Japan.

Samuel James
Photographer/Videographer 

Samuel James is an Editor, Photographer, and Film Maker from Ocean County New Jersey. He enjoys writing music and watching movies in his spare time, along with hanging out with his bengal cat, Stella, and his tuxedo cat, Bean. He also has a love for snowboarding, posting vlogs and product reviews on his Youtube channel.
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